Whilst much of Waterfront’s legal expertise can apply to all industry sectors, we do have particular experience in a certain specific industries. This experience is a real benefit to our clients because it saves them explaining every detail, which in turn saves time. Familiarity with an industry’s usual practices, for example when negotiating a common contract within that industry, can also help a matter progress a lot more smoothly than it otherwise might.
Click on the industry sectors below for more information or contact our solicitors in London today and speak to one of our experts.
Advertising and Marketingfind out more >
Advertising and Marketing
Waterfront has specific expertise acting for clients in the area of advertising and marketing. Increasingly, this intersects with our technology capabilities with the rise of advertising and marketing technology solutions (or AdTech). We work for advertising and marketing agencies, including those focused on digital and mobile platforms.
Specifically, we routinely act for clients in the following areas:
- Regulatory issues, often involving the Advertising Standards Authority’s Codes of Advertising Practice, both broadcast and non-broadcast.
- Drafting commercial agreements relating to marketing and advertising, including sponsorship agreements, competition terms and conditions, and content licensing agreements.
- Advertising and marketing disputes.
- Advising on legal compliance concerning marketing and advertising communications, including advice on how to comply with data protection legislation.
- Trade mark protection, disputes and clearance.
- As an IP law firm, we advise on the use of third-party intellectual property rights in advertising and marketing communications.
Our approach is to help our clients efficiently navigate the legal and regulatory landscape, to ensure that clients can concentrate on their advertising and marketing campaigns and not become involved in costly and protracted legal disputes. However, if a dispute does arise, you can rely on us to take a “pragmatic approach and provide valuable advice succinctly and efficiently” (Legal 500).
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Fashion and Luxury Goodsfind out more >
Fashion and Luxury Goods
Waterfront has an expert knowledge and understanding of the fashion and luxury goods industry and the legal issues affecting it. We have particular expertise in assisting fashion and luxury goods companies to protect, enforce and defend the intellectual property rights that subsist in their products.
Our experience in technology means we are well-equipped to assist those working in the wearable technologies and FashTech sectors, advising on the development of applications for new devices, protecting the IPR in new products when working with designers and manufacturers and drafting commercial agreements which govern the supply and sale of products once brought to market.
Examples of our recent fashion and luxury goods work include:
- Acting for a boutique brand to successfully defend an unregistered design infringement claim made by a luxury goods manufacturer.
- Advising in relation to the proposed use of intellectual property, including trade marks, by an investor in a fashion company. You can contact our expert trademark lawyers in the event you need to make or defend a claim.
- Advising on an investment deal which saw two existing fashion names create a new collaborative fashion brand through a joint venture company.
- Acting for a fashion brand owner who was looking to expand into a new territory through an agent. Advising the fashion brand owner on the implication of an e-commerce website and the conditions necessary to ensure the integrity of the brand.
- Advising high street retailer H&M on HR and employment matters.
- Drafting terms of business for bespoke furniture designers and jewellery retailers
- Advising on the management buyout of a leading UK fashion private sales website, with backing from private investors.
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Our team has a thorough understanding of the issues facing the fashion and luxury goods industry from new designers to established brands and labels. The Waterfront team has also acted for other individuals and companies within the industry including photographers, models and retailers.
If you would like a chat with our expert team, please contact our fashion & goods team.
Video Games and Appsfind out more >
Video Games and Apps
Video games and apps make up an important part of Waterfront’s IT and technology sector. We enjoy working with a mix of innovative clients in an industry that is constantly expanding and evolving as a result of the constant developments in new technology and devices.
Waterfront has assisted a number of developers and designers on a range of issues, including:
- App development agreements – setting out the development process, acceptance testing and responsibilities for submission to app-stores.
- Terms and conditions of use – setting out the rights and restrictions on use of the App, advice on compatibility with app-store terms and additional advice on gaining valid acceptance of the terms by users.
- OEM partner agreements – involving the integration of technology into apps, restrictions on use.
The interactive entertainment world is hitting new heights as the range of devices games can be played on continues to grow.
Whether you’re a start up, established indie or major development studio, Waterfront can help with all your contractual requirements, including:
- Development agreements - have you been approached about developing a game on behalf of a publisher or do you have an idea for a game that you want to pursue? You’ll need an agreement to manage the relationship, from the quality of the work, payment terms, ownership of IP and termination.
- Sub-contractor agreements – if you’ve taken on additional developers or other contractors, you’ll need contracts setting out timescales for deliverables, payment and most importantly, you'll also require an intellectual property law firm to determine IP ownership and plan ahead for any potential issues that arise..
- Non-disclosure agreements – are you pitching your idea to investors or publishers? An NDA may help keeping the idea confidential prior to any further contracts being signed.
- Publishing agreements – has a major publisher approached you about distributing your game? Retaining IP is the key to your studios survival and growth. Developers being forced to give up IP is no longer the norm, but your contracts need to accurately reflect that and our copyright solicitors are happy to assist.
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Do you need some more help? our technology lawyers have a wealth of experience and expertise to assist you, including support in niche industries. Contact us to find out more. Contact us for a free initial chat about games and apps.
IT and Technology Solicitors in Londonfind out more >
IT and Technology Solicitors in London
We offer expert legal advice for tech companies of all sizes. Our specialist technology and IT lawyers have a wealth of experience to help with your I.T legal requirements.
At Waterfront Solicitors, we appreciate the importance of IT law, which is why we strive to provide the best representation and protection available. We endeavour to bring unrivalled experience in assisting our clients in situations where they have an unequal bargaining power, enabling them to successfully manage their legal risks and maximise revenue.
Our IT solicitors are committed to providing a consistently exceptional legal advisory service to tech companies based in both London and all over the UK. As we have grown over the years, so has our client base; and we now serve a wide range of businesses, ranging from start-ups, to SMEs, to individual creators, to large multinational companies.
What can our IT Lawyers help you with?
Our excellent team of IT solicitors specialise in helping clients protect their product, negotiate their contracts and defend their rights. Our expertise covers the entire spectrum of IT and technology law and practise. Specifically, our clients can benefit from the following:
- Government body advice – we can advise a government body on the provision of its data via cloud services and also help with the drafting and negotiation of the necessary contracts with technology providers.
- Software provider contracts - we assist software providers with contract negotiations across a range of sectors. Many of our clients operate in the FinTech space, so we have regular dealings with major banks and financial service providers.
- EULAs (End User License Agreements) – we help with the assembly of EULA software service agreements, development agreements, support and maintenance agreements, channel partner agreements and managed service agreements.
- Contract disputes – our team of solicitors can confidently handle contract disputes and litigation, covering the whole spectrum of IT law, specifically regarding non-payment of fees and/or early termination, and also disputes relating to the ownership of intellectual property.
- Data protection – our data protection lawyers offer professional advice on how to securely protect business data and digitalised information, as well as cloud support.
- Internet law/website advice – our IT lawyers instruct clients on how to protect their online assets including websites.
- E-commerce – if your company supplies an e-commerce service, we can appropriately guide you on compliance with consumer contracts ( Information, Cancellation and Additional Charger) Regulations 2013 and the Consumer Rights Act 2015.
Why Waterfront Solicitors?
We are very proud of our experience with and understanding of technology and IT law and it remains, as it always has, the key industry to which we provide advice and legal representation.
If your IT legal requirements coincide with Intellectual Property Law, we can utilise our knowledge and expertise to provide you with the best possible legal support. Our IP law firm has featured in prestigious legal directories such as the Legal 500 and Chambers and Partners for a number of years, have achieved a highly impressive track record in delivering clients successful results. We also have expertise in Commercial Law, Corporate Law and Employment Law.
Furthermore, we are aware that lawyers are often accused of being too formal, abrasive, aggressive, slow or simply just too painful to deal with. At Waterfront Solicitors, our IT lawyers aim to strike the right balance between being driven and tough when protecting your interests and demonstrating strong inter-personal skills. We always strive to provide the highest levels of customer service but we want you to be relaxed and comfortable in our company.
Quick, Easy, Reliable and Professional Legal Support
We appreciate that obtaining fully legitimate legal protection for your IT/tech assets can be a very stressful, time-consuming affair. Our IT solicitors, on the other hand, will ensure this process is as simple and painless as possible. Our IT lawyers are highly trained and experienced to handle your case in the most professional manner, ensuring for a positive outcome that will significantly benefit you and your company.
If your IT/Technology business is in need of sound legal protection and support, please contact Waterfront Solicitors on 020 7234 0200.
For further information on our range of services, from software licence agreements to intellectual property law please feel free to contact our IT and Technology lawyers today. We also provide legal expertise for a number of different industries and business contexts.
If you are interested in intellectual property law and other areas of law, be sure to check out our blog.find out more >
Consumer Goodsfind out more >
Waterfront has particular expertise in assisting companies that provide goods, services and digital content to consumers to fulfil their obligations under e-commerce and consumer goods regulations, and to protect, exploit, enforce and defend the intellectual property rights which subsist in their products.
Examples of our recent work for designers, producers and retailers of consumer products include:
- Acting for Kenwood, the kitchen appliance manufacturer, in several trade mark litigation actions at both the English High Court and the General Court of the European Union.
- Working with a consumer goods manufacturer to make an application to UK Customs to enable counterfeit goods to be seized by customs officers when attempting to enter the UK and other selected European countries.
- Acting for a manufacturer of generic consumer goods to defend a complex intellectual property infringement claim from a brand owner.
- Acting for an online retailer in relation to a program of trade mark infringement actions against “copycat” companies.
- Working with local lawyers across Europe and in Asia to co-ordinate a brand enforcement strategy, stopping sales and manufacture of counterfeit products at source.
- Negotiating with Trading Standards on behalf of an online consumer goods retailer to agree appropriate sale terms and conditions which adequately managed our client’s risks while complying with applicable best practice and law in consumer contracts.
- Drafting website terms for retailers selling products to consumers, ranging from jewellery to tiles to online training materials.
- Performing website audits, to assess whether order processes and information made available to consumers complies with relevant consumer laws and advising on practical measures for compliance.
Our team has worked with consumer goods companies from start ups to FTSE 100 companies, and with a range of roles within the sector including retailers, manufacturers, designers and suppliers to bring depth and breadth to our understanding of this complex sector.
For a free initial chat, please contact our consumer goods experts on 020 7234 0200.
Life Sciencesfind out more >
Waterfront acts for a number of life science clients. Particular areas of expertise include generic pharmaceuticals and agrochemicals. In the field of agro-chemicals that expertise extends beyond intellectual property exploitation and protection to regulatory assistance.
Cases in which members of our team have been involved include:
- Challenging and advising clients on how to challenge the decisions of the UK and European regulatory bodies in the agrochemical sector.
- Appearing on behalf of an undisclosed client in the High Court of Pfizer Health AB and others v Schwarz Pharma AG and others, so as to make a successful application for disclosure of documents from the file of the High Court in relation to patent litigation to which Pfizer was a party.
- Acting for a number of agrochemical companies in patent disputes in relation to their products both in Europe and elsewhere. All of these disputes have been satisfactorily resolved for the clients.
Defending contractual and misrepresentation claims brought by one agrochemical company against another.
- Advising of the acquisitions of several companies operating in the fertiliser and farming data markets.
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E-Commerce Lawfind out more >
Waterfront has assisted all manner of e-commerce businesses - dating websites, taxi apps, websites selling goods online as an extension of the business’ other sales channels, complex web tools providing software based services (SaaS), music download sites and a myriad of others. More clients with new and interesting ideas come to us all the time.
Waterfront acknowledges that every online business is different and we specialise in drafting bespoke contracts, working with our clients to understand how their business operates and drafting contracts that reflect this approach.
Some examples of the types of work that we do in this area are:
- Drafting terms and conditions for the online purchase of goods, services and digital content;
- Drafting standard terms for advertisers, sponsors and merchants whose content is displayed on website;
- Drafting contracts between website owners and their service providers, such as developers, designers, copywriters, server hosts, SEO experts and support service providers;
- Advising on what information must be provided to online purchasers, particularly where those purchasers are consumers;
- Ensuring that marketing and other data collection and use complies with all data protection obligations; and
- Performing audits of a business’ online operations; advising on legal issues and potential pitfalls (and suggesting changes to help avoid them!)
If the focus of your website or app isn’t e-commerce read more our about our digital media expertise.
For advice on E-Commerce contact us for a free initial chat.find out more >
Media, Entertainment and Publishingfind out more >
Media, Entertainment and Publishing
Waterfront acts for many clients operating in the media, entertainment and publishing sectors.
We are routinely instructed to assist media, entertainment and publishing clients, large and small, on a wide variety of commercial agreements and disputes of all shapes and sizes.
Examples of recent work include:
- Our copyright solicitors acting for several film directors and producers in respect of infringement of copyright subsisting in motion picture films.
- Acting for a charity in a dispute with a national newspaper in relation to the unauthorised use of the charities’ material both on-line and in print. This case was settled with both compensatory and additional damages being paid to our client.
- Negotiating royalty agreements between authors and major publishing houses.
- Drafting so-called “360°” agreements for a newly established record company/music publisher.
- Acting for the founders on the sale of a magazine business.
- Acting for the directors of a media publishing company on a private equity transaction.
- Advising a group of artist management and events companies on corporate structure, an LLP agreement and related shareholder and employee matters.
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Please contact our media, entertainment and publishing solicitors on 020 7234 0200 for your free initial chat.
Engineeringfind out more >
Waterfront has specialist knowledge of the legal issues affecting the engineering industry. We have particular expertise in assisting engineering companies protect, exploit, enforce and defend the intellectual property rights, which subsist in their business.
Examples of our team’s experience in engineering related work include:
- Acting for an engineering firm to enforce its design rights in several products to stop a competitor manufacturing and offering for sale products that infringed our client’s designs.
- Working with an engineering design company to draft and put in place agreements with their manufacturers to ensure that our client’s intellectual property rights in the product designs were sufficiently protected to ensure that the manufacturers could not market the designs themselves or manufacture them other than for our client, together with ensuring that the manufacturer would provide sufficient assurances in relation to quality.
- Advising an engineering firm looking to launch a new product on whether it would infringe the intellectual property in a competitor’s product.
- As an intellectual property law firm, we've acted for engineering companies to draft and negotiate in North Sea engineering in defending patent litigation proceedings all the way to the Court of Appeal.
- Acting for the owner of innovative plastic cells roofing technology in patent claims brought against building developers.
- Drafting supply and manufacturing agreements for clients developing machinery in the construction and fitness sectors.
Acting for an engineering company to draft and negotiate an intellectual property assignment and licence agreement with a freelance designer on a joint project.
Our team has a thorough understanding of the issues facing engineering companies throughout their life cycle and has also acted for a range of companies and individuals in adjacent sectors.
Please contact our expert engineering team on 020 7234 0200 for your free initial chat.
Internet and Digital Mediafind out more >
Internet and Digital Media
The internet and digital media form an integral part of so many businesses. Many will rely upon their website or app as their key revenue stream or as their sole means of communication with their customers. Other businesses will initially use their site to advertise their products or services, before moving or expanding their business online and offering an e-commerce platform. And then there are those on the other side of the table, designing the site or developing the technology behind it, or providing support, hosting and/or SEO services.
Many businesses operating online - whether IT and technology service providers or those in the advertising and marketing or media, entertainment and publishing sectors - will have the same concerns:
- How do I protect the intellectual property in my website, app and online materials? What should I do if I find someone else is using my IP?
- Are there specific rules my business needs to comply with, such as consumer laws, advertising code of conduct or e-commerce regulations?
- What do I need to know about Consumer Law?
- How do I comply with my Data Protection obligations?
Waterfront specialises in advising on the legal issues surrounding the internet and digital media; drafting contracts between website and app owners, service providers and consumer or business users, advising on the legalities of the websites and apps themselves and our copyright solicitors assisting in disputes when a website, app or its content is misused. Waterfront’s employment team also advise on the issues surrounding social media and misuse of the internet or company technology, drafting staff policies and procedures and working with employers when their staff fail to comply.
One particular problem that often arises in the Internet and digital media sector is that the legislation never quite keeps up with innovation. So clients need to seek the help of technology lawyers with the skills to think creatively in order to help businesses comply with outdated rules. Waterfront technology solicitors work with their clients to understand their business and provide tailored, practical, commercial advice on the legal issues they face. If your online business requires contracts, or if your business needs assistance with any legal issue relating to the internet, website terms and conditions, however novel or complicated, our technology lawyers can help.
If you wish to speak to an adviser please contact our internet and digital media solicitors. Alternatively, you can contact our trademark lawyers to protect published logos, images and designs published on your website.find out more >
Food and Drinkfind out more >
Food and Drink
We act for a range of clients operating in the food and drink sector, from chocolatiers to major kitchen appliance brands.
We have specific expertise in intellectual property issues in the food and drink industry sector, including relating to clearance searches and advice, licences and other commercial agreements. We are particularly well known for our expert knowledge and previous work on intellectual property disputes and litigation in respect of the food and drink sector.
Recent examples of our work include:
- Acting for a leading manufacturer and distributor of confectionary products in a trade mark enforcement programme relating to unauthorised packaging of trade-marked products.
- Acting for a multinational distributor of energy drinks in a multi-jurisdictional trade mark dispute. If you're in need of our supportive trademark lawyers for your business, let us know by contacting us today.
- Acting for a multinational pharmaceutical company in a series of trade mark disputes relating to a range of branded nutritional supplements.
- Advising on corporate matters, including investments and shareholders agreements, for specialist beer retailers and producers of high end ready meals.
- Drafting supply and manufacturing agreements and terms of sale for businesses ranging from smoothie and fruit tea manufacturers to online supperclub communities.
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For reliable advice in the food and drink sector please contact our expert team for your free initial chat.
Website Terms and Conditionsfind out more >
Website Terms and Conditions
Website Terms and Conditions are an online contract. They set out the basis on which a Website owner allows users to view and use their website.
No two websites are exactly the same. So every website owner needs to ensure that their own Website Terms and Conditions work for their specific website.
At a basic level, most websites provide information of some kind to users (often called "brochure-ware"). Other websites offer a platform for users to submit content, such as comments or pictures, and to interact with other users. On e-commerce websites, users can purchase goods or services and pay online. Often, websites will combine all of the above.
A good set of Website Terms and Conditions is very clear and provides you with customised protection for the features and functionality of your specific website. Using a generic template, or (worse) copying someone else’s Terms and Conditions, could mean that your terms don’t provide the right protection for you. If you don’t have the right protection, then you can’t always control what users do to and with your website.
How can we help?
We offer a no-cost, no-obligation consultation to discuss your requirements. Give us a call or email us through our website to tell us about your Website. We’ll provide you with some initial feedback and let you know how we can help ensure your Website Terms and Conditions provide you with the proper level of protection.find out more >