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Foodity Technologies

Waterfront has advised Foodity Technologies in relation to an investment in the company by a number of private investors, including Matthew Freud. Foodity Technologies provides digital marketing software that connects publishers, brands and retailers to create shoppable content, ads or applications.

The Waterfront team advising on this transaction was led by Matt Cunningham with support from Patrick Peake and Fifi Conroy.

John Agnes, founder and CEO of Foodity Technologies said: “Matthew was an incredibly thoughtful, patient, guiding hand when helping us incorporate and then frame shareholders agreements and handle incoming funding. We really appreciated his can-do approach and his clarity. As a new venture, encountering some issues for the first time, his willingness to explain matters carefully, together with his focus on keeping matters simple, was absolutely ideal. Looking forward to more work with him in the future.”

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